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Be Personable, Be Human, Be Their Friend … That is how to sell FE

by Jody Haworth

By nature, I’m not a salesman and I don’t have it in me to sell someone a bad product. This is how I sell final expense life insurance.

I will straight out tell you if you don’t need the insurance or if you do, I will show you a better product.

Like yesterday, a couple already had a Medicare Supplement and I looked at it and the price they were paying … they wanted to switch. So I began asking why?? What’s wrong with this company?? They basically couldn’t tell me so i told them that they are fine and that they don’t need to switch. I said I can offer you the same thing for a little less money but it’s not going to save you a whole lot. You are already familiar with this company, so just stay with them.

They were really happy that I said that … So I went on and advised them about some of their other insurance … I asked to see their life policies and, by God, I saw that there policy ended in 5 years and I asked if they knew that … “They looked at me confused and said “NO??”

To make a long story short, I was able to replace their Life Insurance policy with a better insurance company and a much better Final Expense product, for about the same premium they were already paying.

I was their hero ….

This happens all the time.

When you go in with their best interest in mind and not worried about making a sale, you will often get a sale … they sense it and they appreciate it.

It’s called being personable … their friend … their well wisher …

If you can do this, you can sell Final Expense Insurance … or, for that matter, you can sell anything.

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